Brand identity & packaging
Cookie branding but make it addictive.
A cookie bakery that’s not basic, they offer soft buttery cookies made to be addictive. Yumm is all about “love at first bite” – so I built the entire brand identity around a cupid character to represent cookies made with butter + love. Bold type. Loud colours. Playful illustrations. Packaging with actual personality.
The goal was to make Yumm feel bold, modern and full of attitude – somewhere between street culture and artisanal baking. From the tissue paper to the takeaway cups, every touchpoint was designed to feel fun, memorable and slightly obsessive… just like the cookies themselves.
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