Brand identity & packaging
Making healthier desserts feel exciting.
Seven is a franchise dessert concept created for people who want to enjoy sweet treats without compromising their health goals. Built around the idea that indulgence and nutrition shouldn’t be mutually exclusive, the brand offers convenient, protein-packed desserts that are low in sugar, diabetic-friendly, and designed for modern, on-the-go lifestyles. For this project, we developed a complete brand identity from the ground up, including logo design, packaging, print collateral, menus, loyalty cards, and supporting brand assets.
The visual identity was designed to feel bold, energetic, and instantly recognisable, helping Seven stand out in a crowded dessert market while appealing to health-conscious consumers. Every touchpoint was carefully considered to create a cohesive customer experience that not only attracts new customers but encourages repeat visits through strong brand recognition and retention-focused design. The result is a distinctive franchise-ready brand that fills a genuine gap in the market by making healthier desserts feel exciting, accessible, and indulgent.
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